BUILDING THE ATHLETE FIRST—MAGNUS NORMAN ON GUIDING TENNIS PLAYERS FROM GOOD TO GREAT

In the world of youth athletics, the word “great” often describes what is, in fact, much closer to ordinary. Great job, great practice, great effort out there. As the Technical Director and co-founder of the Good to Great Tennis Academy in Stockholm, Sweden, Magnus Norman knows firsthand what separates the great from the pretty good. In his own injury-shortened career, Norman ascended to a #2 ATP world ranking and competed in the final of the 2000 French Open; as a coach, he steered Stan Wawrinka to a late-career breakthrough that included wins in the Australian Open (2014), French Open (2015), and US Open (2016)… (READ “Building The Athlete First—Magnus Norman On Guiding Tennis Players From Good To Great” HERE)